Introduced on 1st March 2019, the Transport and Marketing Assistance (TMA) scheme is issued by the Government of India (GOI) for agricultural products. The objective behind this scheme is to reduce the expenses of transportation of goods, referred to as freight, an integral element of today’s international trading system.
Under the TMA Scheme, the freight cost is reimbursed by the government to a specified limit resulting in increasing competitiveness of Indian products in the global market. The Transport and Marketing Assistance scheme, as the name suggests, also provides several benefits for the marketing of agricultural products. It helps with the promotion of brands and maintains recognition for Indian products in the global market.